Social Media Director Building Teams that Move People
Hi there! đź‘‹
Whether I'm building a program from zero or leading a team through a high-stakes moment, I bring the strategic vision to set direction and the hands-on expertise to execute.
I've spent a decade communicating with diverse audiences on behalf of organizations that matter — navigating fast-moving news cycles, regulated environments, and the constant pressure to be both relevant and responsible.
My expertise
Strategy and growth
I craft and execute integrated digital media strategies that drive measurable growth. From a scrappy startup to a large-scale public-facing initiative, I help organizations cut through the noise and reach the people who need to hear from them most — building engaged communities through content that's both authentic and strategic.
Team leadership
I've grown and led multi-disciplinary creative teams from the ground up, developing talent across social strategy, content creation, and design. I care as much about how my team develops as I do about what we produce — because sustainable results come from people who are challenged, supported, and trusted.
Content & Comms
Strong writing is my foundation. I've developed everything from viral social content to executive communications, messaging that informs and mobilizes, and long-form thought leadership—always finding the right voice for the audience and objective.
Hands-on execution
I lead from the front. While I set strategic direction, I'm equally comfortable in the trenches—building content calendars, optimizing campaigns in-platform, and ensuring every detail ladders up to goals. I'm adept at coordinating and collaborating across teams and stakeholders to deliver high-quality work on deadline.
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I collaborated with Chelsea while she managed social media communications in a closely regulated environment. I could always trust her strategic mindset to zero in on the essential considerations for protecting our brand. She has a talent for communicating across disciplines and finding practical solutions to challenges. Her highly organized work style and consistently approachable demeanor made working with Chelsea a pleasure.
― Steve Gold, Nonprofit Counsel at Hurwit and Associates
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Chelsea is an incredibly focused yet compassionate manager that is always willing to listen and grow, and I learned so much from working with her. She has great communications instincts and judgment, and she is very much tuned in to pop culture, current events, politics, and what it takes to stay relevant in a constantly evolving digital landscape.
— Mimi Eng, Social Media Specialist at The Port Authority of NY & NJ