TikTok and IG

01 — Project details

Chelsea and team launched a strategic Instagram presence for ActBlue in 2019 and a TikTok presence in 2022.

02 — Strategy

With a brand identity relying primarily on illustration, I relied heavily on partnerships with in-house creatives to consistently post and build a presence for the organization, first on Instagram.

As social users became increasingly engaged with short-form, non-produced videos, I led the team in exploring short-form content creation to help keep ActBlue in the conversation, particularly with younger audiences. See the evolution of both channels at these links: