Social Media Director Building Teams that Build Brands
Hi there! đź‘‹
Great social media starts with great leadership. I've hired, mentored, and managed content creators and strategists who consistently exceed goals. I develop integrated campaigns across multiple platforms, strike a balance between creative risk-taking and data-driven decisions, and translate social metrics into tangible business outcomes. Whether you're launching from scratch or scaling what's working, I bring the strategic vision and hands-on expertise to get there.
My expertise
Social strategy and growth
I craft and execute integrated social media strategies that drive measurable growth. From a scrappy startup to a national marketing campaign, I help brands cut through the noise—balancing organic community-building with high-performing paid media.
Team leadership
I've built and led teams of content creators, social media managers, and strategists. I focus on setting clear goals, creating efficient processes, and developing talent that grows with the brand.
Content & Comms
Strong writing is my foundation. I've developed everything from viral social content to executive communications, ad copy that converts, and long-form thought leadership—always finding the right voice for the audience and objective.
Hands-on execution
I lead from the front. While I set strategic direction, I'm equally comfortable in the trenches—building content calendars, optimizing campaigns in-platform, and ensuring every detail ladders up to our goals.
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Chelsea is an incredibly focused yet compassionate manager that is always willing to listen and grow, and I learned so much from working with her. She has great communications instincts and judgment, and she is very much tuned in to pop culture, current events, politics, and what it takes to stay relevant in a constantly evolving digital landscape.
— Mimi Eng, Social Media Specialist at The Port Authority of NY & NJ
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I collaborated with Chelsea while she managed social media communications in a closely regulated environment. I could always trust her strategic mindset to zero in on the essential considerations for protecting our brand. She has a talent for communicating across disciplines and finding practical solutions to challenges. Her highly organized work style and consistently approachable demeanor made working with Chelsea a pleasure.
― Steve Gold, Nonprofit Counsel at Hurwit and Associates